MACKENZIE HAGOOD
A selection of pieces I designed for print use, inclusive of editorials, posters, fact sheets, recipe booklets and more.
Pantone Magazine is an annual editorial I designed based off of the Pantone Color of the Year. This year’s edition focuses in on all things “Classic Blue” in 2020, ranging from top travel destinations to top beauty products and everything in between.
I designed Woodbridge Recipe Booklets based off of a handful of Thanksgiving recipes for our Thanksgiving wine event.
Clos du Bois branded hangtags and wine tasting note booklets for our fall event.
I was tasked with creating a Nantucket based bachelorette itinerary inclusive of custom graphics I drew using Illustrator.
I was tasked with creating a custom infographic for Target Beauty’s “5 Step Routine.” I drew the graphics using Illustrator and we sent out the complete fact sheet to editors and influencers.
I’ve always been a big fan of Juice Press’ products, but not their branding. I took the Juice Press logo and stripped it down to its basics, and explored new, innovative ideas utilizing the same basic “juice drops” to keep the brand recognizable still. Juice Press’ website and brand was extremely busy, with dark colors and messy text. A brand that promotes clean, healthy eating should also display this throughout their visual brand, which is why I redeveloped the branding to display this refreshing, clean feel.
In 2014, Woodbridge partnered with Daddy Sam’s to create a Wine ‘Cue Sauce and our Graphics department was asked to create the custom label.
When pitching the new business of HAIKI, a high-end platform shoe brand, I was asked to develop the brand and come up with an instagram launch strategy. Based off the look and feel of the shoe, I came up with a mock up logo, brand and strategy to pitch the client, turns out their brand team created something almost identical to what we pitched.
An assortment of visual aids and custom graphics I drew by hand in Illustrator.
Cape Cod and Sam Adams Collaborated on Potato Chip Flavor That Pairs with a New England IPA and it was featured in delish.
Cape Cod and Sam Adams Collaborated on Potato Chip Flavor That Pairs with a New England IPA and it was featured in Food & Wine.
Cape Cod Potato Chips released a new flavor for Breast Cancer Awareness Month and it was featured on WCYB News, The Shelby Report, whdh, TRIB Live, etc.
